About Ari Est. 2005 Lindon, UT · Bentonville, AR

Be in the
moment.

We create technology that helps you escape technology. This is the story of a company built around that idea.

Aerial view of two riders descending a narrow singletrack across a grassy hillside

"In our rapidly changing world, where technology is evolving further and faster than ever before, bikes are here to keep us grounded. They help us be in the moment — to enjoy the ‘now’."

At Ari, our team is formed of industry professionals and cycling enthusiasts. Together, we custom design, engineer, manufacture, build and deliver world-class bikes with each rider in mind.

Since 2005 we’ve been on a mission to make exceptional bikes accessible to more people so they can live better now. 

Chapter I Ethos
Rider descending a rocky ridge on a red full-suspension bike with mountains behind

‘Now’ is all that we have.

There is no better time than the present moment. We learn from the past and plan for the future — but riding is one of the best ways we know to escape the world, find a flow state, and focus on right now.

Our core ethos — Be in the Moment

Rider jumping a mountain bike off red dirt with sandstone buttes behind
No notifications at 30 feet off the ground.
Chapter II The name

Fezzari Ari.

‘Ari’ means to exist, to be. In March 2024 we shortened the name so it said what we already believed.

More than 300 local riders and their families filled the Lindon showroom for the launch. Same founder, same team, same mission — and a plan for the next twenty years.

Chapter III How we build

Custom. Quality. Direct.

01 — Custom

Every bike is set up to the rider’s own measurements through our Ari Custom Setup.

Custom setup for you →
02 — Quality

Backed by the best guarantee in the business — and 30 days to Love It or Return It.

Lifetime Warranty → Love It or Return It →
03 — Direct

Sold straight to you. No dealers, so riders save an average of 30–40% against comparable brands.

Rider climbing a rocky desert ridge at dusk with a second rider behind
Mechanic in a gray tee working on the rear wheel and brake of a silver e-bike
Chapter IV 2005 — Today

Twenty years, one rider at a time.

  1. 2005
    Founded

    The Beginning

    Our story starts in a small garage back in 2005, when Chris Washburn, Founder/CEO, started the company. Resources were tight, but determination was high. We saw each bike as a way to improve lives and be in the moment.

  2. 2008
    Direct

    Blazing the DTC Trail

    Pioneered high-end direct-to-consumer bike sales in the US. No middleman, no markups, no exceptions. We make buying a bike simple. Like it should be.

  3. 2010
    Custom

    Getting Personal

    We launched the 23-Point Custom Setup to give riders the best possible ride experience. It takes into account everything from body measurements and riding style, all the way down to individual nuances and preferences.

  4. 2017
    Quality

    Launched “Our Promise”

    We put our money where our mouth was. Try your Ari on your own trails and roads. If you don’t love it, you can return it within 30 days. We also announced all frames would be backed with a Lifetime Warranty from that point on.

  5. 2020
    Recognition

    Awards and Records Broken

    The reviews and awards kept coming in. Ari won several ‘Bike of the Year’ awards, racing championships, broke world records, and kept delivering exceptional experiences worldwide — earning the bike industry’s highest customer satisfaction ratings at 4.9 out of 5 stars.

  6. 2024
    The name

    Fezzari Evolves to ‘Ari’

    Dropping ‘Fezz’ from Fezzari and evolving into Ari aligns with our core ethos of “Be in the Moment,” because the name Ari means ‘to exist or to be.’

Black-and-white view from behind of two riders on mountain bikes on a ridge trail
Your move

There’s no time like now.

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